As a Senior Marketing Designer with a strong foundation in UX/UI, and experience leading a design team, I combine creative direction with operational and systems thinking. I enjoy both hands-on design and leading teams — managing projects, mentoring designers, and building alignment across teams toward shared outcomes.

I’m driven by reducing friction — in user journeys, internal workflows, and collaboration across teams.

I genuinely enjoy collaborating with people — especially over a good cup of coffee.

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I Graduated from "Shankar" College of Design & Engineer (Class of 2010) and Graduated UX & UI studies from "Create" - Digital school in Tel Aviv (2018/20).